We can help create a complete marketing campaign for your small business. Allowing you to concentrate on your customer base.  We can make sure that your community will see you and new customers will feel that they already know you.

What is a Marketing Program?

When a business embarks on a marketing plan, many factors should be weighed. If you Google the phrase key "factors in a marketing plan", you will see more opinions than facts. It's kind of like swimming in jello; Most of it feels good, smells good, and tastes good, but are you actually getting anywhere? Let's look at some things that we could consider "factors in an Innovative Marketing Plan":

Who is your targert market? Who are you marketing to? It's surprising that much of what turns up on the internet and in articles places this further down on their list. If you don't know who would potentiallly buy your product or service, how can you determine where, when, and how to market it? To think that your market is larger than it is, or to suppose that "everyone" will need (forget the word "buy") your product is naive. Try honing you thinking down to "who will need my product today? This week? This month?"

How do I reach my target? You know that first impressions are everything. It's happened since Ben Franklin opened his print shop in Philly in 1728. People have a bad experience or a less than wonderful first impression, and they are calling your competition. A big factor in a marketing plan, possibly the biggest, is how you approach your target market. For instance, have you sent a newsletter, email, or flyer to a client and waited for a response? Is that thbest approach for that individual or business? It would seem more logical, and, in our experience, more successful to follow through on a prospect that has been identified as a part of your target market, and ultimately produce an response or a face-to-face meeting.

Reach your target market. The questions should end here! Your target market has been identified, and the research and brainstorming has been done to determine how they are best reached. Now...DO IT! There's an addage that owners live by and sales managers fear..."The only thing that matters are results." That's not to say that the only thing that matters are sales, however, sales are the ONLY way a business survives and grows. "Measurability" is
important at this stage. Results in exposure, communication, interaction, and feedback from you marketing plan are important. Is the marketing plan moving our business toward the increase that we desire? This is where the wrong marketing plan will begin to show itself. The owner/manager needs to ask at this
point: Can we see an increase in prospects? Have we exposed a need or a "pain" in our target market? Were we met with negative or positive feedback and responses? Do we have a clear plan to continue in this direction? What is the next step?